Hub Huddle: Using Digital Marketing to Reach Your Customers – At Every Stage
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Date and Time
Friday Jun 23, 2017
6:30 AM - 8:00 AM CDT
Starts: 6:30 AM
Ends: 8:00 AM
Fees/Admission
FREE to attend.
Contact Information
Gary Grebner
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Hub Huddle: Using Digital Marketing t...
Description
Hub Huddles are an opportunity for manufacturing leaders to share, on a peer-to-peer basis, best practices for growth and strategies to overcoming challenges.
Using Digital Marketing to Reach Your Customers – At Every Stage
Do you know where your customers are online, how to reach them, and what they expect from you in order to close a deal? Join the Hub's Jaimy Szymanski to learn how digital platforms can facilitate delivery of what your customers need, when they need it, at every stage of their path to purchase. You'll walk away with an actionable framework that explains how to determine what digital and social media platforms are best for building awareness, customer engagement, selling, e-commerce, customer service, and more. Plus, get a sneak peek at the Hub's Digital B2B Marketing Users Group curriculum that dives deeper into the details and implementation for strategic marketing in each of these digital channels.
About the speaker
Jaimy Szymanski is a digital experience analyst contracted with the Quad Cities Manufacturing and Innovation Hub to assist with the development of the Hub's prioritized technology playbooks. Her career is focused on understanding how organizations adapt core digital strategies to serve connected customers. She has authored multiple research reports on the topics of digital transformation, corporate innovation, consumer mobile, the autonomous world, the collaborative economy, and the Internet of Things (IoT), in addition to advising companies of all sizes, in varied industries, that are affected by emerging technologies.
Using Digital Marketing to Reach Your Customers – At Every Stage
Do you know where your customers are online, how to reach them, and what they expect from you in order to close a deal? Join the Hub's Jaimy Szymanski to learn how digital platforms can facilitate delivery of what your customers need, when they need it, at every stage of their path to purchase. You'll walk away with an actionable framework that explains how to determine what digital and social media platforms are best for building awareness, customer engagement, selling, e-commerce, customer service, and more. Plus, get a sneak peek at the Hub's Digital B2B Marketing Users Group curriculum that dives deeper into the details and implementation for strategic marketing in each of these digital channels.
About the speaker
Jaimy Szymanski is a digital experience analyst contracted with the Quad Cities Manufacturing and Innovation Hub to assist with the development of the Hub's prioritized technology playbooks. Her career is focused on understanding how organizations adapt core digital strategies to serve connected customers. She has authored multiple research reports on the topics of digital transformation, corporate innovation, consumer mobile, the autonomous world, the collaborative economy, and the Internet of Things (IoT), in addition to advising companies of all sizes, in varied industries, that are affected by emerging technologies.
Time will be provided for Q & A and networking with other attendees.
This event is free to attend. Please register at quadcitieschamber.com or by calling 563.823.2676.
| This program is presented by the Quad Cities Chamber's Quad Cities Manufacturing Innovation Hub and the Defense Industry Adjustment Program. |
Leading Organizations:
Acknowledgment:This content was prepared as part of the Illinois Defense Industry Adjustment Program, a partnership between the University of Illinois System, the Quad Cities Chamber of Commerce, and the Voorhees Center at the University of Illinois Chicago (UIC), with financial support from the U.S. Department of Defense, Office of Economic Adjustment (OEA). It reflects the views of the Quad Cities Chamber of Commerce and does not necessarily reflect the views of the OEA. For more information, please visit www.IllinoisDIA.org.
